Lady of Guadalupe
According to tradition, Mary appeared to Juan Diego on December 9 and again on December 12, 1531. A shrine to the Virgin has existed on the site since at least 1556, when the archbishop of New Spain promoted devotion to the image of Mary at a chapel in Tepeyac.
In 1737 she was proclaimed patroness of Mexico City, and in 1746 her patronage was accepted by all the territories of New Spain, which included part of present-day California as well as Mexico and regions as far south as Guatemala and El Salvador. In 1754 Pope Benedict XIV approved her patronage and granted her a proper feast and mass for December 12. Pope Pius X proclaimed her patroness of Latin America in 1910, and in 1935 Pius XI approved her patronage over the Philippines. Veneration of Our Lady of Guadalupe has been particularly strong among women, especially in Mexico.